is a big-picture creative director and strategist with a love for infusing brand storytelling with meaning and using curiosity to guide experimentation.
eLlE Quintana
LuluLEMON: Senior Global Art Director
Creative Concept, Art, Image and Video Direction, Creative Development, Multi-Channel Campaigns, Global Partnerships
In 2023, I joined Lululemon to shape the artistic vision for its largest global partnership with Team Canada ahead of the Paris 2024 and Milan 2026 Olympic and Paralympic Games. My role spanned concept development, art direction, and campaign storytelling across OOH, digital, and retail channels.
I directed imagery and film that merged Lululemon’s ethos with the spirit of Canadian athletes—crafting narratives that highlighted resilience, transformation, and national pride. From retail installations to social storytelling, I ensured a cohesive, elevated look and feel across touchpoints.
My work blended brand artistry with global strategy, creating campaigns that resonated on the world stage and continue to inform how Lululemon shows up in sport and culture.
EverLane: Creative Concept And Art Direction
In 2019, I joined iconic millenial Everlane to help reimagine its visual identity at a pivotal moment. My role focused on setting new creative standards—casting across race, size, gender, and style to build imagery that felt authentic and expansive.
I reshaped the 100% Human campaign during the pandemic, introducing names and pronouns to center individuality and hope at a time when people needed to see themselves reflected. I also evolved the men’s “Uniform” program into Everyman, a social-first campaign featuring artists, stay-at-home dads, and beyond—work that laid the foundation for Everworld Stories.
My approach blended casting with storytelling, giving the brand a fresh, human look that still resonates today.
Sofia Kaman Fine Jewelry: creative Content Director
Brand Development and Concept Development, Creative Strategy, Creative Direction, Strategic Partnership, Copywriting, Photography.
As in-house photographer and creative director, I redefined how Sofia Kaman Fine Jewels connected with its audience. Over three years, I built a new visual language that pushed for more diversity in image-making and integrated sustainability into our creative process.
This vision led to a six-month exclusive collaboration with Diamond Foundry on lab-grown diamonds, as well as a creative partnership with Japanese brand Agete. I also helped guide the transition from traditional wholesale to a hybrid DTC model—driving year-over-year growth and proving that compelling storytelling and imagery can generate real business outcomes.
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Now that you’ve heard about me, I can’t wait to hear about you…